Your Guide to Creating a Brand Persona
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees, top-quality products and services, and an overall enjoyable customer experience, your brand must have a defined identity. Otherwise, people will struggle to understand and recall what your brand is all […]
Giant Adtechs of 2021
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able to raise billions of dollars in the digital marketing ecosystem. Even if you look at 2015 LUMAscape, you would see one thousand logos, and adtech investments have decreased in number […]