Beyond Installs: Understanding and Enhancing Post-Install Metrics
You’ve done the hard part—your app or game has made it to...
The Rising Popularity of Alternative App Stores
In recent years, alternative app stores have become increasingly popular, offering app...
Apple’s AI Revolution: iPhone 16, iOS 18, and Apple Intelligence Unveiled at Glowtime Event 2024
Apple’s “Glowtime” event on September 10, 2024, marked a significant pivot towards...
Benefits of Leveraging ASO with ASA | AppTweak x AppSamurai
– Guest blog by Sukanya Sur, Content Marketing Manager at AppTweak App...
An Essential Guide to OEM Ad Formats in 2024
In the world of AdTech, OEM stands out as a powerful strategy...
Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps
Known as Independence Day, the 4th of July is a popular holiday...
Maximizing Mobile Game Growth: Leveraging Rewarded Models and In-Depth Attribution for Enhanced LTV
Did you know that mobile gaming generated 49% of all gaming revenue...
Score Big: 4 Proven Mobile UA Strategies for Euro 2024 and Olympics 2024
With billions of viewers watching, major sports events like Euro 2024 and...
Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
WWDC 2024 brought many exciting updates within the Apple ecosystem, and for...
All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
In this Episode In this episode of the “All About...