How To Build Trust In Your Mobile App
Well, here is a tough one “How to build trust in your mobile app?”. It is definitely harder than it sounds. With millions of apps around us, even the smallest thing can make users to abandon your app and to choose your competitors’. What can you do to avoid that? Well, for start you should […]
How To Promote Social Apps
Social apps, can’t live with them, can’t live without them. We all feel guilty when we think about the fact that we check our phones every two seconds to see if something very important happened to our virtual friends while we know that it is impossible to avoid this phenomenon in our dynamic world. These […]
What To Do For Optimizing Mobile Ad Campaigns
We’ve heard that you are planning to set up an ad campaign for promoting your app. That’s great! We want to give you all the information you need for achieving your goal. But we have to highlight from the start that it is not enough to create a campaign. You need to make sure that […]
How To Promote Photo & Video Apps
Nowadays it is almost impossible to take a picture or to make a clip and to enjoy it as it is. You have to add filters, stickers, comments and other special elements that will change it completely. Maybe that is the reason why Photo & Video apps are among the most appreciated by users. Statista […]
How to Spy on Competitor Mobile Apps
If you envision building a mobile app that will be successful, you need more than a groundbreaking idea that solves a felt need. You need to also know if there are similar apps in the mobile app stores that are providing the same features your app aims to provide. What this entails is that you’ll […]
The What and Hows of Instagram App Install Ads on Stories
Everybody on this planet knows Instagram Stories. But how many app owners are aware of the new tool offered by Instagram, called Instagram Stories Ads recently launched for promoting their products? No problem, we will tell you everything about it. What Are Instagram Stories Ads Instagram Stories Ads were announced in January and launched […]
What App Owners Should Know About Mobile ROI
Every article published on our blog highlights important aspects of retention and in what way it is more important than user acquisition. But for app owners, it isn’t always that easy to understand the terms involved in marketing discussions. They have an app and they want it to be successful. What are LTV, CPI, ARPU […]
Marketing Essentials For Your Mobile Indie Game
We won’t tell you how hard is to be an independent developer because you know that very well. Taking into account all the success stories from other game developers, you would believe that you are the only one who faces a lot of challenges when you want to present your creation in front of your […]
How To Make Your App A New Habit For Your Users
Imagine two different roads. The first one is occupied by people who deal with different issues but they keep solving them in the old (and boring) fashioned way and the other one belongs to the developers who built the apps as an answer to those concerns but they are having difficulties attracting users. Let’s find […]
Fundamentals Of Cross-Channel App Marketing Strategy
We all know that customers use various methods to interact with your app. For this reason you have to make your business more accessible & visible, to keep your product at the front-of-mind of your end users no matter what platform they prefer. While it remains a mystery why many app owners don’t take advantage […]
Mobile App Success Story: How One Drop Did It
Do you remember the little secret we shared with you when we talked about Health & Fitness apps? You have to pay attention to any solution that matches users’ needs. This advice is even more important when you are dealing with serious health conditions like diabetes. One Drop is a successful app built with the […]
How To Promote Lifestyle Apps
It is said that all apps are created for improving users’ lives, but a certain category is focused on changing the way users think, dress, eat or complete various activities. We are talking about lifestyle apps and we will present you some efficient methods for revealing their characteristics in front of their customers. Business Model […]