making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads
a metric that shows the number of unique users who are interacting with your app monthly
What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers. SSPs connect publishers
What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by the user within
