a real time auction of ad impressions that provides highly qualified users
MAU (MONTHLY ACTIVE USERS)
a metric that shows the number of unique users who are interacting with your app monthly
a real time auction of ad impressions that provides highly qualified users
a metric that shows the number of unique users who are interacting with your app monthly
What is Cost per Action (CPA)? Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when a specific action
a metric showing how frequently your one user open the app by calculating the time between the last and the next sessions