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Deep Linking

What is deep linking? Mobile deep linking is a technique used in mobile app marketing that allows users to be directed to a specific page or section within

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Ad Impression

What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by the user within

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ENGAGEMENT RATE

What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage of users who

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