CHURN RATE

30 August, 2022

Author

Atanu

What is the churn rate?

The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)

RELATED TERMS

CR (CONVERSION RATE)

What is the conversion rate? (CVR) Out of the total number of users of your ad’s impressions, a conversion rate is a measure of how many of them

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