an acquisition technique based on the cost of a single download
REAL TIME BIDDING (RTB)
a real time auction of ad impressions that provides highly qualified users
an acquisition technique based on the cost of a single download
a real time auction of ad impressions that provides highly qualified users
an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000